Transforming Ideas into Intuitive UI Experiences
Scope
Brand + Visual Design
Content Strategy
User Experience Design
User Interface Design
Tools
Figma
Adobe CC
Learn Data Skills
Cyphr Digital
2024
"Learn Data Skills" is a free educational resource, initially for data analytics, that plans to scale into various tech education spaces. The target audience consists of individuals transitioning into new careers, active or recently graduated students, and working professionals seeking to upskill. The project milestones that were met were user and visual research, wireframes, content research, and high-fidelity mockups.
Before
After
Website Redesign
Mutual Mobile
2022 - 2023
Mutual Mobile had tasked us with redesigning their corporate website to facilitate new lead generation and enhance engagement with their case studies. In a rapid 2-week turnaround time, we modernized the overall visual design, expanded the design system while incorporating elements from the legacy website to maintain brand recognition.
Microsites
Mutual Mobile
2022 - 2023
To enhance domain authority, our team strategised the creation of localised and keyword-based microsites, which improved overall search ranking and, in turn, increased marketing attributed lead generation.
App Design Assessment
Mutual Mobile
2022 - 2023
The screens below are for a fictitious fitness app as part of my assessment for the product design team. Suffice to say, I did not attain the position, but the feedback was effective and set me on my path to learning UX design with more focus.
Talent Marketing Websites
Randstad
2020
My first experiences with website design were for Randstad's talent recruitment initiatives. Clients included Merck, Google, Barclays, Johnson & Johnson, and many more international brands and recruitment campaigns.
